Esthetician
From Word-of-Mouth to Digital Ads—A Blitz Journey
An ambitious esthetician set out to scale their beauty studio from a local favorite to a breakout brand, turning to us as trusted partners.
4 min read
45%
Decrease in cost-per-lead (CPL) from what they spent with their previous agency.
THE ORGANIZATION
Every Face, One Place—Ottawa’s Beauty Hub
Nestled in the vibrant heart of Ottawa, Mishels Natural Beauty Clinic was born from a spirited vision: to re-imagine beauty standards through bespoke facial treatments that celebrate diversity and inclusivity. Today, this boutique medical spa serves as a haven for clients from all walks of life, where personalized care and advanced technology meet respect for individual needs.
With innovation and expertise at its core, our client set the gold standard in modern beauty—opening every treatment with an in‑depth consultation that assesses skin type, concerns, and goals. The result? A calm, trust‑driven experience that leaves every guest visibly renewed and unmistakably more confident, now and for the future.
Mishel’s North Star
Activate a scalable, full‑funnel paid‑media engine through multimodal audience targeting and scroll-stopping creatives to slash CPL and keep the brand dialed in.
"I came to Leafre Digital with serious doubts after our last marketing agency fell flat. However, after experiencing their white‑glove service and quick, measurable results, switching to them was hands‑down my best move."
Founder, Mishels Natural Beauty Clinic
THE CHALLENGE
Rebooting Revenue with Precision Paid Media
Our client faced a clear yet time-sensitive challenge: scaling customer acquisition and, in turn, business revenue through digital paid media advertising. At the time, their existing agency’s steep fees weren’t yielding results, putting their ROI—and ultimately their operations—in jeopardy. Adding to the pressure, they had just invested in an expensive treatment device, making immediate revenue generation mission-critical to offset capital expenditure.
In short, they needed a swift, strategic overhaul, placing us at the helm to architect and deploy a high-performance funnel (a strategic media plan built on high-conversion creatives and copy, omnichannel campaigns across Meta and Google, advanced audience segmentation with tactical media placements, and an integrated CRM to automate and tie together lead management) capable of delivering immediate results. The mandate was clear: precision, speed, and impact, with no margin for error.
THE SOLUTION
Clicks to Conversions Playbook
To execute our client’s strategic business objectives (SBOs), we deployed the following suite of digital solutions:
Holistic Media Plan
Third-Party Contractors
Conversion Ad Copies
Advanced Campaign Builds
Managed Services
CRM Implementation
Together, these efforts digitally scaled customer acquisition, driving substantial business growth.
THE RESULT
Performance Marketing That Delivers
As a result of our services, the client evolved from a Meta-only approach with two services to a diversified strategy featuring three services on both Meta and Google, respectively. Additionally, we slashed their CPL by 45% versus their previous agency, boosted weekly leads by 15%, and integrated freemium solutions to cut overhead costs—saving thousands over the long run.
In short, they came to us to grow revenue, and we delivered, fixing key problems along the way.